Everyone is playing Pokemon Go, and it is quickly becoming more than just a game, it's becoming a new fitness application as well. On social media sites people from all over the world are commenting on how playing a game they love is also helping them to lose weight as well.
Message Two:
Professional athletes have to work hard to stay in shape and spend summertime training in addition to their daily workouts, but they know they harder they work the more of an edge they will have on the field. They bond with their teammates, stay healthy and have fun.
Message Three:
When you first start exercising, you won't be a professional athlete right away, but everyone has to start somewhere, even doing a little bit is more than doing nothing!
Message Four:
If I owned a gym or fitness center, I might use audio tracks during work outs that have subliminal messages in them to encourage people to keep working out and to stay healthy.
Message Five:
Steve Hauschka of the Seattle Seahawks is an ambassador for Play 60, he has worked with various schools to encourage healthy eating habits and exercise. According to his Play60 profile he loves playing golf, eating granola and greek yogurt. He is one of the most famous current kickers in the NFL and frequently does core exercises to warm up on the sideline. As an ambassador of Play60 he is working to encourage children to achieve their recommended amount of exercise every day.
Message Six:
Blogger Fitnessista is a certified fitness instructor who recently had a post about trying kettle bell sport, she says it helps you to set a goal, there is low risk for injury, it takes only minutes to get a good workout and all ages can use a kettle bell. She says that having a goal in exercise is important because it helps you to stay motivated and to challenge yourself.
Message Seven:
The first message uses classical conditioning by pairing fitness with the latest trending app. It seems like everyone is using Pokemon Go, and advertising it as having the benefit of getting people into shape might make them more likely to walk that bit of an extra distance. The second message pairs famous athletes who are working hard at exercising and being successful while doing it with having fun during their training. People look up to professional athletes and if they see that they are having fun while training hard it might encourage them to train as well. The third message uses an intensely colored eye catching image with a simple message. Posted on a website, the intensity of the image will catch someone's eye and make them think about the message. It also seems like something that would be shared on social media frequently. Message four discusses the use of subliminal messages in audio tracks at the gym. A lot of people make new year's resolutions to go to the gym but then lose the motivation to continue going about halfway through the year. If a gym could use messages to keep motivation up, they might see people stay at the gym for longer periods of time. Message five uses the credibility of the Play60 movement, with the celebrity endorsement of someone who is not only popular but incredibly successful in his sport. Message six uses a popular fitness blogger with a large following who is endorsing a way of working out that might not be as popular as other methods. Her credibility as a blogger with a large fan base would be encouraging to people who have never tried the sport.
Resources:
https://www.facebook.com/fitnessista/
http://www.dailydot.com/debug/pokemon-go-workout-exercise-perk/
https://www.fueluptoplay60.com/
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